Strategic clarity for founders building in complex markets.

An advisory partner for startup founders navigating complex, regulated markets. We bring 15+ years of regulated industry expertise to help you make high-stakes bets with confidence.

Our Services

  • You're building the product. You own the vision. But navigating regulated markets means every choice (from feature prioritization to market positioning) needs to account for compliance, risk, and competitive dynamics you may not have seen before.

    We provide retainer-based advisory for founders who want consistent access to strategic counsel: weekly office hours, async feedback on critical decisions, and a sounding board who understands your domain.

  • Facing a pivot? Unsure which market to enter first? Weighing major technical architecture choices? We run focused 2-4 week advisory engagements to help you pressure-test options, anticipate regulatory implications, and build conviction in your path forward.

    You walk away with a clear decision, a defensible rationale, and the confidence to move fast.

  • Investors scrutinize healthcare, fintech, and insurance startups differently. They want to see you understand regulatory pathways, can articulate your risk mitigation strategy, and have a product narrative that demonstrates both market opportunity and execution clarity.

    We help you sharpen your product story, build materials that demonstrate strategic thinking, and prepare for the questions investors in regulated industries will actually ask.

About
Markose & Co.

We're a lean advisory practice built for one thing: helping startup founders make better strategic decisions as they build in highly regulated markets.

Our Background: 15+ years shaping, launching, and scaling products in regulated industries, from Fortune 500 companies to early-stage startups. We've seen what works and what doesn't when compliance, risk, and complexity are part of every decision.

Our Approach: We move fast, think deep, and bring conviction to ambiguous situations. We're here to help you think through the implications, spot the blind spots, and build confidence in your path forward.

Our Model: We work with a limited number of companies at a time. This keeps our engagements focused and our availability consistent. If we can't help you right now, we'll tell you and we'll point you to someone who can.

Let’s Talk.

If you're facing a critical product decision and need an experienced perspective, let's talk. Share where you're stuck, and we'll respond within 1-2 business days with thoughts on how we can help.